Featuring Kira Wampler, Principal, Ant’s Eye View; former social media lead at Intuit

We’re not in silos anymore, Toto

Consumer Track – Session 1
June 10, 2010
9:15 to 10:15 a.m.

Social media allows large corporations to be human by breaking down the barriers between customer and company. However, in most companies, barriers still exist between teams. Who “owns” Twitter, Facebook and YouTube—PR, marketing, customer support? And do your customers really care?

Learn from the experiences of the small business team at Intuit where silos are coming down daily. Learn how the team took partnership seriously, resisted the urge to “own” and delivered strong business performance as a result.

This case-study will show you how to:

• Love your legal, finance and security partners
• Make the matrix work for you by connecting central team and business unit/product team goals
• Transform your organization when marketing, customer support and product teams partner around customer outcomes
• Tap the power of your employees’ engagement to spread an authentic experience on the social web